The field of digital marketing is rapidly evolving along with market’s need of professionals equipped with a contemporary knowledge management tool-kit. To this extent, the Master in Digital Marketing aims to equip students with tools and techniques of critical analysis and thinking to a high degree of professional standards.
The MSc in Digital Marketing was accredited by the Digital Institute of Marketing (DMI).
The MSc in Digital Marketing aims to promote students’ professionalism in a world where organisations and businesses face complex problems when at the same time it aims to promote students’ critical and cutting edge thinking in modern challenges and research trends of digital marketing. The field of digital marketing is rapidly evolving along with market’s need of professionals equipped with a contemporary knowledge management tool-kit. To this extent, the Master in Digital Marketing aims to equip students with tools and techniques of critical analysis and thinking to a high degree of professional standards. Furthermore, the MSc in Digital Marketing aims to advance students’ research skills towards applying them in real-life situations.
More specifically, the MSc in Digital Marketing aims, by combining both theoretical knowledge and practical approaches, to:
Neapolis University Pafos announces the professional certification of the new MSc in Digital Marketing by the internationally renowned digital marketing certification body, the Digital Marketing Institution (DMI).
Graduates of the programme acquire the status of a Digital Marketing Associate, immediately after graduating and with no further cost and certification exams and they are registered for life as members of the list of DMI Certified Professionals, which currently numbers 55,000 industry professionals worldwide. Furthermore, both the students and tutors will have access to DMI’s electronic library with the ability to utilise case studies, simulation exercises, e-books and manuals.
The MSc in Digital Marketing offers in-depth and comprehensive access to the structural foundations of digital marketing, including strategy and planning, search engine optimisation, social media, digital advertising and content, website optimisation and analytics.
The certification from the Digital Marketing Institute offers the possibility of continuous new knowledge to students through the updating of available educational material by world-renowned experts in the field of Digital Marketing. Digital Marketing Certified Professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size.
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DM515 | Digital Marketing | Compulsory | 7.5 |
| MBA500 | Research Methods and Data Analysis | Compulsory | 7.5 |
| MBA561 | Marketing Management & Business Communication | Compulsory | 7.5 |
| DM504 | e- Consumer Behavior | Compulsory | 7.5 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DM505 | Digital Communication and Social Media Strategies | Compulsory | 7.5 |
| DM508 | Big Data and Marketing Analytics | Compulsory | 7.5 |
| MBA584 | Entrepreneurship and Innovation | Compulsory | 7.5 |
| IS507 | Disruptive Technologies | Compulsory | 7.5 |
| Code | Course title | Course type | ECTS |
|---|---|---|---|
| DIS600 | Dissertation | Compulsory | 30 |
-
In order to be admitted into the Master in Digital Marketing, candidates must possess a Bachelor Degree or equivalent of Departments of Economic Sciences, Business Administration and Management, Marketing, Communication and Informatics. The general admission criteria are based on the type and quality of previous studies with grade 6.5/10 or 2:1 and the suitability of the candidate for the programme of study that has been applied for.
Students are expected to have a minimum prerequisite background in Marketing. In cases of applications with inadequate Marketing background, students will have to seat on a pass/fail basis on an undergraduate class such as Principles of Marketing (BUSN104).
The Master in Digital Marketing Coordinator will be actively involved in the review of applications and his approval will be required before admitting any student into the programme.
A student who applies for the MSc in Digital Marketing should submit the following documents:
Candidates may apply at any time during the year, though admissions will be in September and February.
-
Satisfactory knowledge of English is essential. The minimum language requirement is a B2 certificate in the Common European Framework of Reference for Languages scale. In the absence of such a certificate/degree, candidates will be asked to sit English language exams in order to prove their satisfactory knowledge. After admission, candidates may be required to take additional instruction in English language.
Tuition Fees
(Full Programme): €12,000
Distance learning fees €5000
-
.jpg)