The programme is designed to be completed in one calendar year (12 months), over a fall, a spring and a summer semester of 13 weeks. Working professionals have the part-time study option which may take longer. The programme consists of core courses, specialisation requirements and electives. Students are required to attend lectures and seminars and engage in individual as well as group-based learning activities.
Aims
What role does digital media, particularly social media, play in the economy, politics and everyday life? How has social media changed the practice of journalism, public relations and advertising? The MA in Digital media and Communications addresses these and similar questions that have emerged out of the rise of social media and its increasing domination of the media and communication professions. This programme offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalised, networked society. It is aimed at people who wish to acquire a critical understanding of social media and learn how to analyse and mobilise them strategically. The programme places emphasis on an evidence-based, scientific examination of current and emerging digital media practices and trends and on helping students develop their ability to successfully utilise social media in the practice of journalism, public relations, marketing and advertising.
Objectives
The objectives of the MA in Digital Media and Communications are to provide a critical understanding of current theories, key concepts and new research methods related to social media, investigate institutional, social and technical factors shaping social media practices, examine social media practices as utilised by a variety of actors, including journalists, businesses, politicians and public figures, and enable students to develop effective social media strategies in the practice of journalism, public relations, political lobbying, marketing and advertising.
Graduates of the programme can be employed as online programme directors, social media strategists or public relations officers, reporters and producers in the mass media such as newspapers and magazines, public relations and advertising agencies and state and private radio and TV channels. This programme will also prepare students to embark on careers in political communication, research and consultancy.
Min. ECTS Credits: 30 Max. ECTS Credits: 30
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MCOM-501 | Digital Media Innovation and Social Transformation | 10 |
| MCOM-502 | Digital Communication, Culture and Society | 10 |
| MCOM-503 | Digital Media Content | 10 |
Min. ECTS Credits: 30 Max. ECTS Credits: 30
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MCOM-510 | Digital Production and Publishing | 10 |
| MCOM-511 | Digital Journalism and Citizen Media | 10 |
| MCOM-512 | Digital Sports, Health and Lifestyle Communication | 10 |
Min. ECTS Credits: 30 Max. ECTS Credits: 30
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MCOM-520 | PR and Advertising in the Digital Age | 10 |
| MCOM-521 | Risk and Crisis Management | 10 |
| MCOM-522 | Social Media Management | 10 |
| Course ID | Course Title | ECTS Credits |
|---|---|---|
| MCOM-571 | Integrated Marketing Communication and Digital Media | 10 |
| MCOM-572 | Law, Ethics and Digital Media | 10 |
| MCOM-575 | E-Business | 10 |
| MCOM-574 | Interactive Multimedia Development | 10 |
| MCOM-576 | Strategic Marketing | 10 |
| MCOM-582 | Relationship Marketing | 10 |
| MCOM-585 | Special Topics in Digital Communication | 10 |
| MCOM-590 | Research Methods in Media and Communications | 10 |
| MCOM-594 | Practicum | 20 |
| MCOM-595 | Thesis | 20 |
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
Students come to UNIC from around the world, blending a diverse range of academic backgrounds, experiences, interests, talents and cultural heritage.
Admission to our University is granted under different categories, depending on the student’s qualifications and educational objectives.
Our general admissions policy relies on the student’s previous academic performance, including their high school grades. The Medical School has separate admissions policies and procedures outlined on the Medical School website.
The minimum admission requirement is a recognized High School Leaving Certificate (HSLC). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent, depending on the grading system of the country issuing the HSLC, are provided with extra academic guidance and monitoring during the first year of their studies. Some programmes have higher entry requirements.
Students may begin their studies in September or February. Applications must reach the Office of Admissions together with all the required documents by:
| Studies from | Deadline |
|---|---|
| Fall Semester (September to January) | Late June |
| Spring Semester (February to May) | Late October |
| Summer Session (June to July) | Late February |
| Application Deadlines for European and Local students | Please call the Office of Admissions on +357 22841528 |
Admission Policy Statement
The University adheres to a policy of non-discrimination in admitting students without reference to race, colour, religion, gender, age, handicap or national origin. Admission to the University is granted under different categories depending on student qualifications and educational objectives. The University admissions policy relies on the student’s past records, including high school grades.
Once we review your application you will be contacted by an Admissions Counsellor guiding you through the rest of the application process and, if necessary, the procedure for issuing your student visa.
The table below provides the minimum English Language Requirements (ELR) for enrollment on a programme of study offered in English. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
| English Qualification | ELR Equivalent to IELTS 6 |
|---|---|
| TOEFL | 525 and above |
| Computer-based TOEFL | 193 and above |
| Internet-based TOEFL | 80 and above |
| IELTS | 6 and above |
| Cambridge Exams (First Certificate) | B and above |
| Cambridge Exams (Proficiency Certificate) | C and above |
| GCSE English Language 'O' Level or IGCSE | C and above |
| Michigan Examination of Proficiency in English (CaMLA) | Pass |
| Pearson PTE General | Level 3 and above |
| KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) | Level B2 and above |
| Anglia | Level B2 and above |
| IEB Advanced Programme English | Pass |
| Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan | 650 average score for ALL skills and above |
Master students satisfy the English requirements if their first degree was taught in English. Otherwise, they would need to present a minimum TOEFL score of 550 paper-based or 213 computer-based, GCSE “O” Level or IGCSE with minimum “C”, IELTS with a score of 6.5, or a score placement at the ENGL- 100 level of UNIC’s NEPTON. The University offers English courses at various levels to help students reach the required standard for admission to a graduate programme.
Full program tuition fees:
International / Non EU Students: 13.860 Euro
Local / EU Students; 9.450 Euro
|
OTHER FEES |
ON-CAMPUS PROGRAMMES |
ONLINE/DL PROGRAMMES |
|
Application fee (one-off/nonrefundable payment) |
55 |
55 |
|
Visa application (one-off/nonrefundable payment) |
86 |
0 |
|
Registration fee (per semester) |
26 |
0 |
|
Health & accident insurance (per year) |
175 |
0 |
|
Student activities fee (per semester) |
20 |
0 |
|
Technology fee – Internet use etc. (per semester) |
15 |
0 |
|
International student guarantee (one-off / refundable payment) |
400 |
0 |
|
Transcript fee (per copy) |
5 |
5 |
|
Evaluation fee (transfer credits / ECTS) |
52 |
52 |
|
Second exam fee (per course) |
65 |
65 |
|
Graduation application fee |
60 |
60 |
|
Total |
959 |
273 |
Contact Person: UNIC
Phone: +35722841500
Email: admissions@unic.ac.cy
